No artificial colors, flavors, or preservatives. 40% less fat. 40% less fat than regular Smartfood White Cheddar Cheese Popcorn. Guaranteed fresh. Gluten free. Product Comparison: Per 1 oz. Serving: Smartfood Reduced Fat White Cheddar Cheese Popcorn: 6 g fat; 130 cal; 100% taste. Regular Smartfood White Cheddar Cheese Popcorn: 10 g fat; 160 cal; 100% taste. Smartfood Brand - hmm. Kind of intimidating. Do you have to be some kind of genius to eat the stuff? Some kind of child prodigy? Head of your local Einstein appreciation chapter? Nope. Just smart enough to have picked up this bag. We'll handle the rest. We'll give you that same delicious white cheddar cheese popcorn you’ve known and loved for years, but we'll update it by taking all that incredible flavor and reducing its fat content by 40%. Not a bad idea, huh? But then, neither was picking up this bag. Smartfood Popcorn. Sign of an intelligent life. No artificial colors, flavors, or preservatives. GF: Gluten free. Visit our website at smartfood.com.