Haircolour shampoo. Reduces grey with each shampoo. Gradually reduces grey. Subtle, natural-looking results. Cleans, conditions & revitalises hair. For any shade of hair. See back panel (Best for all shades from light brown to black hair. Results may vary on naturally blonde and red hair, or hair that has been previously coloured. Do not use on hair that has been lightened, bleached, highlighted or coloured blonde or with henna). Breakthrough patented technology reduces grey a little bit with each shampoo. Natural-Looking Results: How much grey you get rid of depends on how often you use it. Cleans and Revitalises Hair: It's a shampoo and conditioner that gently and thoroughly cleans and conditions in one step to leave hair soft and manageable. Consumer Survey of Product Information 2018: Voted product of the year. The first shampoo with a brain. So smart, 40,000 people voted it 2018 Product of the Year Winner Men's Hair Care category. Survey conducted by Kantar TNS. Save $2. Join JFM Rewards. Justformen.com/Rewards. Plus get ongoing offers and savings. Visit ControlGX.com for more information. justformen.com. how2recycle.info. Made and printed in USA of US and imported parts.