Naturally and artificially flavored. An uncommonly smooth blend of coffee and milk flavored with vanilla. Smooth-roasted since 1970. All that matters about this coffee is that it's good. There's no agenda or image to push. It's just a great tasting coffee with an uncommonly smooth flavor. All wrapped up in a sleek can to get your day started. What you do with it and where you go - now, that's up to you.