Get to know your bread: No.1 selling bread brand (Nature's Own Brand Breads are the no. 1 selling brand based on the unit sales number reported by syndicated IRI data for the total US). Quality baked in. At Nature's Own, we pride ourselves on doing things the way we believe they ought to be done. Which is why when we set out to make a Sourdough that your family would love, our bakers couldn't rest until it was perfectly crafted. Our latest bread recipe is made with a sourdough starter; this loaf's unmistakably soft texture and classic sourdough flavor are sure to satisfy the most demanding taste buds - yours. Because to offer anything less just wouldn't be in our nature.