30 loads (This package contains 30 loads [as measured to line 1 on scoop.] The precise number of loads from each package will vary slightly with the method of scooping). Free of dyes & perfumes. Cotton. Dermatologist tested. Concentrated vs previous non-concentrated formula. If you have a high efficiency washer, we recommend using Tide High Efficiency. Safe for septic tanks. Contains no phosphate. Great cleaning that's gentle to your skin. Specially designed for sensitive skin. Made without dyes and perfumes. Rinses clean. The makers of Tide do not manufacture any private label detergents. For more information, visit www.tide.com. Paperboard made from 100% recycled paper (minimum 35% post-consumer).